Think about your sales and marketing organization’s relationship with content. Is it leading the charge towards optimal customer engagement and won deals? Or is it a necessary evil—the weak adhesive barely connecting your sales and marketing teams?

Now, fast forward to how sales and marketing teams should be utilizing content.

Predictive content employs content usage analytics—data that analyzes when and how often specific pieces of content are used by members of the sales organization—and suggests the ideal content for reps to use in certain sales conversations based on past successes.

This guide discusses the challenges that your team encounters throughout the content lifecycle and how shifting to a predictive content strategy is the answer.


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