Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain
The number one mandate for CMOs today is driving top-line growth. According to Forbes' survey of over 380 marketing executives, over 90% of CMOs agree that their organizations must develop a publishing function to manage the rising cost and complexity of content operations.
Seismic has partnered with Forbes to bring marketing leaders the details of Forbes' seven key points of control, leverage and scale in the enterprise publishing process. The report further dictates the marriage between a CMO's content publishing strategy and the right sales enablement technology to facilitate, systematize and automate those efforts for scalable growth.
In this report you'll discover: