Today’s B2B sales reps are a new breed compared to those of the past. Armed with more technology and information than ever before, today’s reps are expected to sell efficiently and effectively in every deal.

However, only 50% of sales reps are meeting or exceeding quota today. That's where sales coaching comes into play.  Ventana Research found that in-field coaching and reinforcement quadruples the ROI of coaching from 22% to 88%.  It's clear that coaching is indispensable, but how can sales leaders effectively execute a coaching strategy? 

In this guide, we will discuss the 4 C's of B2B sales coaching that will make for a killer coaching strategy: 

  • Consistency
  • Correction
  • Customization
  • Collaboration

Download the guide to learn how these methods can drastically improve the performance of your team!

Get your copy and start coaching today!